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The Pink Plastic Pig, Concert Posters, and William Penn : How PhilaCarta Started

The Pink Plastic Pig, Concert Posters, and William Penn : How PhilaCarta Started
I like to use 2017 as the official start year of PhilaCarta, but it took more than a decade (and possibly my entire life so far) of experiences and many projects *not quite* working out to get to this point. So how does a pink plastic pig, concert posters and William Penn fit into the PhilaCarta story?